New Year, Same Purpose: Building a Better World—One Decision at a Time
As we begin a new year, I like to spend a bit of time reflecting on what we’ve accomplished and where we’re heading.
The organizations we support play a critical role in our communities and across the globe. They invest billions of dollars every year to deliver safe and reliable power, gas, water, and transportation services to all of us. Those decisions are becoming more complex as the world continues to change and evolve.
The Current Climate
Over the last few years, we’ve seen extreme climate events and long-simmering social issues come into the spotlight. On one hand, organizations are expected to implement strategies to reduce greenhouse gas (GHG) emissions, mitigate climate change, and plan for the energy transition. On the other hand, they must ensure existing assets continue to operate reliably and can sustain the effects of severe weather events, such as increased risk of failure due to extreme flooding or drought.
On top of that, Environmental, Social, and Governance (ESG) pressures are intensifying the scrutiny around investment planning and decision making. Organizations are being held accountable to demonstrate the impact of their decisions on our communities and the environment, using targets like the United Nations Sustainable Development Goals (SDGs) to guide them.
This level of decision making involves assessing and optimizing tens to hundreds of thousands of competing projects and investment opportunities to ensure the right mix of innovation and sustainability. Which mix of projects will offer the greatest value? What’s the best time to perform maintenance or upgrades to improve the safety and reliability of existing infrastructure? What’s the right time to invest in innovation to evolve and adopt new technologies?
I’ve actually been on the other side of this problem. I’ve worked in companies that were trying to make better decisions around where to allocate capital, and I always thought there had to be a better way.
That’s where Copperleaf comes in—our purpose is “building a better world, one decision at a time.” From the beginning, we’ve been passionate about helping asset-intensive organizations improve their investment planning and decision-making processes.
The “Value” Proposition
As we look to the future, we’re going to continue to focus on one key concept: value. This means driving the highest value for our clients by helping them expand their definition of value and use it to assess every potential investment they’re making in their businesses.
Einstein said, “Strive not to be a success, but rather to be of value.” That’s what we try to do and I think that’s the secret to success. I truly believe that any organization not using Copperleaf is wasting resources. And that’s one of the things I really want to help fix, because I know there’s massive value to be unlocked for all our clients.
We know we can’t do this all on our own, which is why we continue to expand our partner ecosystem, collaborating with global consulting firms, leading technology providers, and industry- and region-specific distributors and resellers to deliver end-to-end solutions that meet our clients’ unique needs. Together, our insights and solutions help businesses make the best decisions about how, where, and when to allocate their limited resources to align day-to-day decisions with strategic goals, maximize the value of every dollar they spend, and create optimal plans for the future.
I’m also pleased to share the exciting news that we’ve launched our new website with a lot of new resources to help organizations understand how Copperleaf can help. Please feel free to check it out and contact us if you’d like a conversation about the right starting point for your organization.