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TransAlta Selects Copperleaf for Asset Investment Planning and Management

Vancouver, BC, August 25, 2020—Copperleaf® announces the selection of its decision analytics solution by TransAlta, one of Canada’s largest clean electricity providers. Headquartered in Calgary, Alberta, TransAlta owns, operates, and develops a diverse fleet of electrical power generation assets in Canada, the United States, and Australia.

Copperleaf’s solution will support TransAlta’s asset management journey by advancing its capital planning process focused on the way in which the company makes decisions on when, where, and how to invest in its assets. It provides a streamlined and structured process to prioritize and optimize investment alternatives, timing, and execution sequence, while considering corporate objectives, risks, benefits, and constraints. The Copperleaf solution will also enhance TransAlta’s ability to align investment portfolios with its business objectives and model the impact of varying business constraints, for more agile decision-making.

“We are excited to welcome TransAlta, one of Canada’s largest investor-owned power generation companies, to the Copperleaf Community,” said Judi Hess, Copperleaf CEO. “Copperleaf’s solution will help TransAlta make value-based, risk-informed investment decisions, ensuring expenditures support its mission of delivering safe, low-cost, and reliable energy to customers.”

“Copperleaf has helped many organizations align their asset investment planning and decision-making processes with best practices,” added Phil Jones, Copperleaf VP Sales and Business Development. “We look forward to working closely with TransAlta and building a long-term partnership focused on delivering the greatest value to its shareholders.”

About TransAlta 
TransAlta owns, operates and develops a diverse fleet of electrical power generation assets in Canada, the United States and Australia with a focus on long-term shareholder value. TransAlta provides municipalities, medium and large industries, and businesses with clean, affordable, energy efficient and reliable power. Today, TransAlta is one of Canada’s largest producers of wind power and Alberta’s largest producer of hydro-electric power. For over 100 years, TransAlta has been a responsible operator and a proud community-member where its employees work and live. TransAlta aligns its corporate goals with the UN Sustainable Development Goals and has been recognized by CDP as an industry leader on Climate Change Management. TransAlta is proud to have achieved the Silver level PAR designation by the Canadian Council for Aboriginal Business. For more information, visit

About Copperleaf
Copperleaf provides enterprise decision analytics software solutions to companies managing critical infrastructure. We leverage operational and financial data to empower our clients to make investment decisions that deliver the highest business value. What sets us apart is our commitment to providing extraordinary experiences, shaped by people who care deeply, products that deliver exceptional value, and partnerships that stand the test of time. Copperleaf is a patron of The Institute of Asset Management and actively participates in shaping the future of asset management standards, including ISO 55000. Headquartered in Vancouver, Canada, our solutions are distributed and supported by regional staff and partners worldwide. Together, we are transforming how the world sees value.

For further information, please contact:
Copperleaf Technologies Inc.
Office: +1.604.639.9700
Email: Media Relations